![]() Comments that ask questions are an excellent tool for customer support: replying to a comment, and other users can see your reply. ![]() Here comes that bulletin board analogy again. Comments are a great customer service tool More comments mean more eyes on your brand, more eyes lead to more followers, and so on. In short, the algorithm determines which posts make it to the top of a user’s newsfeed, which posts are featured on the Explore tab and the order that posts, Stories, live videos, and Reels show up across this social media platform.Ĭomments are one of the many factors that contribute to how often your posts are seen. The Instagram algorithm is a complex and somewhat mysterious beast (but we’ve put together a rundown of everything there is to know). In this post from parents connect over the things they sacrificed-and gained-for their children:Ī post shared by Lance & Uyen-pronounced Win, □ are a ranking signal for Instagram’s algorithm It’s like the difference between mailing a letter or posting on a bulletin board: the community will see the bulletin board, and that makes them more likely to post something, too. Comments build communityĬomments are the only way that your followers can communicate with you in a public way on Instagram, which can encourage more engagement overall. ![]() Comments are more than a simple reply: they are an important part of your brand’s perceived authenticity and can affect how often users see your posts. To leave a comment, tap the speech bubble icon you’ll find on the bottom left of a photo or video, and the lower right side of a Reel. Unlike direct messages (which go to a user’s inbox and can only be viewed by them), Instagram comments are public-so keep that in mind when you’re leaving one. ![]() What is an Instagram comment?Īn Instagram comment is a response that users can leave on a posted photo, video or Reel. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Bonus: 14 Time-Saving Hacks for Instagram Power Users.
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